‘Road to the Olympics’ campaign South Africa Gets Behind Marathon Runners As They Head to Tokyo Olympics

As South Africa’s champion marathon runners, Gerda Steyn & Irvette van Zyl prepare to head to the Tokyo Olympics, South Africans will come together to cheer on their champions in the ‘Road to the Olympics” campaign, in which everyone and anyone are encouraged to put on a pair of running shoes and hit the ground running, so to speak. The campaign pioneered by Bavaria 0.0% alcohol free beer, The Nedbank Running Club and The Comrades Marathon hopes to get South Africa running and kick start the Olympic excitement.

How to Participate

The Olympians will challenge South Africa to get behind them and contribute their tracked kilometres that are run. Each and every kilometre will be added to a virtual tracking board with hashtags & messages of support to try make up the actual distance of ’14 084’ kilometres to Tokyo. It’s a virtual yet touching gesture from regular South Africans to their Olympians who will be competing to win the title without roaring support behind them due to the restrictions around the Covid pandemic.

Comrades Marathon queen Gerda Steyn broke the 25-year-old SA marathon record when she finished ninth in Siena‚ Italy‚ in 2hr 25min 28sec in April 2021. Irvette van Zyl ended 13th in 2:28.40 to become the 13th South African athlete to obtain a qualifying standard for the Tokyo Olympics.

On 23 May 2021, Van Zyl, part of the Nedbank Running Club, went on to smash the 50km world record in style when she won the Nedbank runified women's race in an unofficial time of 3:04:23, cutting almost three minutes off the previous mark.

Currently in South Africa, there are 770 000 registered Park Runners and this excludes the unregistered runners and athletes. There are ample people to get behind this campaign and really cover the distance. With the third wave of the Covid pandemic sweeping across the world, virtual support and immune boosting exercise are excellent ways to kickstart the Olympic excitement whilst staying safe.

‘This is an opportunity for average South Africans to really make a difference, however small. It’s about bringing community spirit together, in a virtual environment, of course.’ concludes Bavaria Marketing Lead for Africa, Oliver Wills.

ENTER HERE:  https://roadtotheolympics.co.za/