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Asics - DynaFlyte

 

Asics launches DYNAFLYTE - THE KEY TO FAST RUNNING

     

ASICS TAKES FAST TO ANOTHER LEVEL

with Launch of FlyteFoam Fast Series

     

                                                                       

DynaFlyte™ The latest color iteration of DynaFlyte. Full-length FlyteFoam midsole delivers lightweight cushioning

NOOSA FF™ Featuring a full-length FlyteFoam midsole, breathable upper and wet grip rubber outsole

GEL-DS TRAINER™ 22

A medium-high stability shoe. DYNAMIC DUOMAX™ support enhances stability and comfort

 

ASICS launches the FlyteFoam™ Fast Series: NOOSA FF™, GEL-DS TRAINER™ 22 and a color-updated DynaFlyte™, to bring the FlyteFoam experience to runners who want to feel faster.

 

Powered by ASICS’ patented FlyteFoam midsole technology, the FlyteFoam Fast Series caters to runners across a broad range of foot types and running styles.

We're excited to offer the award-winning FlyteFoam technology to more runners across a new range of models," said Brian Kerby, General Manager of ASICS South Africa.

At ASICS, we are committed to providing runners with the guidance and tools to maximize their potential in sport."

Fast for everyone with FlyteFoam™

The FlyteFoam Fast Series redefines fast, giving more runners access to ASICS’ lightest-ever midsole technology, FlyteFoam . It features three shoes engineered with lightweight cushioning to deliver the
feeling of speed to a broad spectrum of runners across foot pronation patterns, experience levels and running goals:

 


 

 

 

To help runners find the right shoe for their needs, the ASICS retail store in Mall of Africa uses ASICS FOOT ID and ASICS MOTION ID technology to provide advice based on specific running patterns and

pronation types. In-store experts also advise runners of all levels on which shoe fits their running style. These experts are equipped with the most up-to-date information on ASICS new releases, including the next-generation FlyteFoam Fast Series. Additionally, ASICS FOOT ID is available regularly at selected retail partners in Gauteng and the Western Cape - keep an eye on our social media channels for updated availability and timings.

 

The NOOSA FF™, GEL-DS TRAINER™ 22 and updated DynaFlyte™ are ASICS’ newest products featuring FlyteFoam, ASICS’ patented midsole technology first introduced in the concept shoe MetaRun in 2016.

 

All three FlyteFoam™ Fast Series models are available for men and women at leading running outlets nationwide right now.

 

Video: Don't Run, Fly with ASICS FlyteFoam™ Fast Series: Click Here to watch videos

 

Join the conversation on FAST with the #FlyteFoam and #DontRunFly hashtags.

                                                       

ASICS launches DynaFlyte, its lightest-ever cushioning shoe for runners who want speed. Delivering both lightweight and cushioning, DynaFlyte unlocksrunners’ speed so they can run fast at any distance. Featuring a full-length FlyteFoam midsole, DynaFlyte is the first product that allows everyday runners to experience ASICS’ latest patented midsole technologyinits purest form.

 

Unlocking Runners’ Speed

 

Maintaining effective cushioning while simultaneously reducing a shoe’s weight is a key challenge in running footwear development. Armed with category-bending innovations, DynaFlyte beats this challenge and breaks the 300g barrier, becoming the lightest running shoe in ASICS. Weighing in atabout270g, DynaFlyte opens up new possibilities for runners looking for a shoe that offers both lightweight and superior cushioning to unlock their speed.

 

Patents: FlyteFoam:

JP Excluding light racing shoes, racing flats

US Men’sSize 9: half pair

                                                           

Discover Pure FlyteFoam Technology

 

At the core of DynaFlyte is FlyteFoam, ASICS’ patented lightweight and responsive cushioning technology — first trialed in MetaRun in November 2015. DynaFlyte marks the first use of FlyteFoam in its purest form, through a full-length midsole engineered to deliver lightweight and highly-functional cushioning.

 

FlyteFoamis the result ofabout three years of development and over 300 prototypes tested at ASICS’ Institute of Sport Science. Built with reinforced fibers that work to maintain cushioning, it isapproximately55% lighter than the industry standardand is ASICS’lightest midsole. Equipped with a full-length FlyteFoam midsole, DynaFlyte meets the highest level of cushioning standards among ASICS running footwear.

 

 The ISS Promise

 

DynaFlyte was designed and developed at the Institute of Sport Science (ISS), ASICS’ research & development center in Kobe, Japan. ISS, the beating heart of ASICS, is where countless pieces of data from amateur and professional runners over the past 30 yearsare curated and analyzed to inform product development. ISS has put ASICS at the forefront of research in running. Their rigorous approach to product development has led to the discovery of the breakthrough technology, FlyteFoam.

 

DynaFlyte embodies ISS’ human-centric science approach to product development and commitment to continuous improvement, bringing new possibilities to runners looking for performance and speed at any distance.

With Dynaflyte, runners can fully experience FlyteFoam technology at its purest. We are excited to launch DynaFlyte, and see how FlyteFoam will be able to help runners unlock their speed” said Dr.Tsuyoshi Nishiwaki, Executive Officer, Senior General Manager, ASICS Institute of Sport Science.

 

DynaFlyte in Action

 

ASICS sponsored a global launch event in New York City on June 14th, showcasingDynaFlyte, its key product release of the year and its featured technology, FlyteFoam. During the launch ASICS introduced an interactive installation, the DynaFlyte Deck, a specialized running track. The event was designed to bring to life the shoe’s full experience and consumer benefits.

 

Developed in cooperation with ISS, it is programmed with colored lighting and sounds that offer runners on the track different drills to experience and feel DynaFlyte’s core benefits – lightweight, cushioning, and the potential for speed. 

 

Media and influencer attendees were able to test-run the product on ASICS’ custom-made DynaFlyte Deck.

ASICS elite athletes Ryan Hall and Candace Hill, as well as scientists from ISS, also participated in the global launch event.

 

ASICS’ Promotions and Training Specialist, DawidVisser has rigorously tested Dynaflyte over the past few months and has been suitably impressed:

 

From the 1st step in comfort to the step you take 2 hours into your run the Dynaflyte marries the mixture of comfortable cushioning and light-weight perfectly. Although the shoe has a simple sleek design it offers exceptional comfort and cushioning.

 

This shoe can finally be the answer to performance athletes needing well cushioned lighter-weight training shoes as well as the weekend warriors wanting a lighter shoe to chase their personal best times."

 

DynaFlyte will be available for men and women at ASICS online stores and select running outlets locally starting July, 1st 2016 at a Suggested Retail Price of R2500.

 

For more information on DynaFlyte visit: Click here

 

To learn more about ASICS-sponsored athletes visit: Click here

 

Product Video: Click here

#FlyteFoam video: Click here

 

Join in and follow the ‘WANT IT MORE' community online by using the #wantitmore hashtag.

For more information on the ‘WANT IT MORE’ campaign, visit www.asics.com/us/en-us/wantitmore

 

For more information follow Asics on Twitter http://www.twitter.com/ASICS_ZA

Instagram ASICS_ZA

or visit www.asics.co.za