Asics - DynaFlyte
Asics launches DYNAFLYTE™ - THE KEY TO FAST RUNNING
ASICS TAKES FAST TO ANOTHER LEVEL WITH IMMERSIVE PRODUCT LAUNCH IN LONDON
Runners take flight across Tower Bridge to launch the FlyteFoam® Fast Series
ASICS launched the FlyteFoam® Fast Series to international guests with a spectacular sprint at the top of Tower Bridge, one of London’s most iconic landmarks.
Transforming the two panoramic high-level glass walkways in Tower Bridge, ASICS created an immersive experience that pushed runners to smash their own speed record on a specially designed flight path.
ASICS flight attendants were on hand to prep the runners in the take-off zone ahead of their FlytePath experience. An aviation themed sprint, including wind machines, sequenced lights and sound effects created the ultimate speed experience, encouraging guests to not just run, but to fly.
Special guests on the night were Springbok Sevens player, ASICS ambassador and Olympic Gold Medalist Kyle Brown, elite ASICS athlete Jan Frodeno, Olympic gold medalist and two-time Ironman World Champion and American track and field athlete, Candace Hill. ASICS South Africa's FrontRunner Charmaine Mohokare also attended the event.
FlyteFoam® Fast Series
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